Think of Rheingold whenever you buy beer.
Season's greetings to you
From your favorite brew
Merry Christmas and Happy New Year!
Rheingold Extra Dry....
Why has this jingle stuck in my memory? Just before Christmas of 1957, my family returned from two years in Germany, where television was on only in German and for a very few hours a day, and the radio was Armed Forces Network, with no commercials. I don't remember a huge culture shock, but obviously all the singing commercials made a deep impression on me. (I remember the Robert Hall one too, as well as Bosco and Bonomo's Turkish Taffy.) Rheingold Beer was a local New York beer, probably available in Connecticut where we lived as well; and we listened to and watched New York radio and TV stations. Rheingold was well-known for sponsoring the Miss Rheingold contest. I don't believe I've ever tasted it.
I hear and see very few commercials these days, but my impression is that it's much more common now for advertisers to buy the rights to use popular songs as background for their commercials. I know they do this, but I can't call to mind any particular song-product association. I wonder if it's as effective as the old advertising jingles, or is it just effective in a different way?